Rogers sells 255,000 iPhone 3G’s, Bringing in an Extra 191,000 Subscribers
by Jody Mitoma on October 29, 2008 at 3:19 am
Rogers has successfully brought itself an extra 191,000 customers, thanks to the arrival of Apple’s iPhone 3G to Canada.
The company announced that, since the introduction of the iPhone in Canada in July, that they’ve sold 255,000 of the famous product as of late October. That is a quarter million in just three months. Hey, not bad for Canada, now is it?
To own an iPhone in Canada, a 3-year Rogers plan would cost you $74 per month. As of late however, this monthly plan has risen to approximately $100, bringing in some money to Rogers Wireless. Desjardins Securities analyst Joseph MacKay estimates that Rogers will have to absorb subsidies for all those new customers — two out of five who bought the iPhone — adding about C$90 million in costs for the quarter. Ouch. I’m glad I got on the cheaper iPhone plan when I still could. Even though I currently don’t own an iPhone, my current Sony Ericsson K850i is actually being run on an “iPhone” plan, which will be good for me when I finally go out and purchase myself an actual iPhone. Yes, it’s called “thinking ahead”.
According to Rogers, one third of its customers moved from another carrier, or had no mobile service at all, before purchasing an iPhone. As most of you already know, Rogers is the only GSM carrier in Canada, making them the only available service providers to subscribe iPhone customers, although Bell and Telus do plan on upgrading their networks to LTE, just as Verizon – an American company.
(via TUAW)
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