Google Brings Localized Ads to the iPhone

by Jody Mitoma on October 21, 2008 at 9:35 am

Despite Google’s recent introduction of the Android mobile operating system, they’re still working with Apple to bring new things to the iPhone.

My guess as to why they are still working with Apple’s iPhone would have to be its popularity worldwide. Apple’s iPhone is, and always will sellout T-Mobile’s G1, so until Android is introduced on a new and innovative cellular device, I’m sure Google will continue to support Apple’s iPhone in the software department.

Google’s latest update in relation to the iPhone is the addition of localized ads.

“In meetings with agencies, Google has presented a new option to show different ads in response to searches made from iPhones. The change, expected to be implemented shortly, means advertisers will be able to create an iPhone ad group as part of their regular search campaign, according to agency executives briefed about the modification.”

The option will enable Google to sell advertisers iPhone targeted ads, making a big step into mobile ad relevance going forward and creating some more competition for smaller ad companies that specialize in mobile.

(via Wired)

3 Responses to “Google Brings Localized Ads to the iPhone”

Eric March said:

October 21st, 2008 at 7:55 pm

The reason Google is still working with Apple is because Google proper and Google’s Android division are separate things doing their own thing. Plus, Google CEO Eric Schmidt sits on Apple’s board of directors.
christopher said:

October 22nd, 2008 at 6:37 am

so wait, if I put a mobile adsense ad on my mobile iwebkit website it will automaticly be iPhone relevant??

I guess I won’t be something like admob where you get the iPhone style ads
christopher said:

October 22nd, 2008 at 6:38 am

I think it will mostly be used in appstore applications anyway.