App Store Gems Convinces Developers to Donate a Days Worth of Revenue

by Jody Mitoma on August 28, 2008 at 7:59 pm

The folks over at TapTapTap.com released a new website they call App Store Gems, which brings more needed attention to applications that deserve it.

What’s more is, the App Store Gems team got in touch with the first five application developers and asked them if they’d like to donate a full day’s worth of revenue to charity, and all five of the developers had agreed upon doing so, which is fantastic.

A quote from John Casanta via TapTapTap.com:

In the App Store, one of the problems developers are facing is getting more attention for their apps. We’ve run into this and even though we’ve had some good results the past week or so through various efforts, we’re continuing to push things as hard as we can. A few weeks ago infamous Mac developer, Austin Sarner was brainstorming with me about how we could get more exposure for our apps, especially since he just released his Pennies budget tracking app for the iPhone.

One of the things we came up with was a co-operative advertising campaign. So we explored the possibilities and started a medium-sized campaign through Macworld to test things out. We gathered a few other of our developer friends and got a print ad, along with some banner ads going. And today the print ad comes out in the magazine.

…

And one important thing we all decided to do was donate all of our earnings for AppStoreGems.com’s debut today to charity. The charities we’ve each chosen are:

UNICEF

Oxfam International

Teach for America

Prevent Cancer Foundation

American Humane