Want Press Releases? You Got ‘Em!
by Eric March on July 13, 2008 at 12:34 pm

In an effort to improve our recent track record in giving you all the news that’s fit to print, we will now be posting full press releases on the latest iPhone and iPod Touch news via prMac. We’ve been recieving PRs from them for some time now, but I have just now updated the blog with a new automation plugin that will import press releases directly into the draft queue on a daily basis (or quicker if I manually refresh). That way, some editing and insertion of images and/or witty/serious/snarky comments is all that’s needed to bring the article to completion. It’ll save us time and bring you all the cool stuff quicker and on a more regular basis going forward. (Oh jebus, did I just say “going forward?”)
I’m just letting you know this right off the mark so you don’t wonder why the heck today’s news is suddenly filled with a bucket of press releases. First import and all — lotsa stuff to post. But hey — lotsa new is good, right? That’s what we’re here for.

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July 13th, 2008 at 5:43 pm
Oh dear. Blog readers don’t want lots of advertising thinly disguised as content, they want informed opinion. Less is more.
July 13th, 2008 at 5:48 pm
Also, who was it who asked for press releases?
July 13th, 2008 at 9:09 pm
Just about everything here that isn’t an OpEd or a skin roundup is an advertisement of one sort or another, looked at it from a certain perspective. It’s all about product — apps, games, devices, accessories, and so on. The only difference is the opinion of the author, which I did not include in my first batch of press releases, but will be including in future PR articles.
I’ve written from PRs before; the only difference is that I linked to the press releases in the source attribution instead of posted them wholesale (which, it turns out, is apparently prMac’s preferred method of delivery anyway.)
For the future I will certainly be inserting a few of my own opinions and thoughts to accompany such press releases.
For the record though, nobody asked. The title was meant to be ironic and a bit self-deprecating.